The world surf league will partner with a CBD brand for one of its most significant annual events, the Jaws big Wave Championships, during the 2019–2020 big Wave Season.
The newly-named cbdMD Jaws big Wave Championships, a paddle-only big wave event, will be at the Pe’ahi surf break on the north shore of Maui, Hawaii, with the world’s elite male and female athletes competing together. Jaws’ credibility as the pinnacle for big-wave surfing has been solidified by some of the most significant waves witnessed in competition.
“The WSL is always trying to push the boundaries of progression and break new ground,” said Cherie Cohen, WSL chief income Camiseta Selección de fútbol de Croacia officer. “Optimal performance is the essential to overcoming the distinct challenges of big wave surfing. This partnership with a CBD category leader will help inform consumers of Camiseta Athletic Bilbao CBD’s benefits.”
This partnership is WSL’s first CBD sponsorship. The cbdMD brand has existing partnerships with Olympians Kerri Walsh Jennings and Lolo Jones, professional golfer Bubba Watson and more, alongside big wave surfers Makua Rothman and Nathan Florence.
“I’m incredibly thrilled to announce our partnership with the WSL for this year’s cbdMD Jaws Championship,” said cbdMD president Caryn Dunayer. “Surfing has been an integral part of our brand technique Camiseta Gremio and growth within the action sports community, and we’re grateful to have this opportunity to solidify our footprint.”
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